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This site states the following, "Quality Instruction for the Wingshooter and Clay Target Enthusiast." We noticed that the web site also stated " Welcome to AA Shooting Instruction." It also stated " As a shooting coach, I intend to provide all of my clients with professional and highly personalized guidance. I have been involved in clay target competition for many years; however my primary interests now lie in learning the most effective coaching techniques then applying those techniques to benefit my students. Click Here to Download Brochure in ." The header had shotgun shooting as the highest ranking keyword. It was followed by Ben Berka, Ben Burka, and Ben Birka which isn't as ranked as highly as shotgun shooting. The next words the site uses is AA Shooting. AA Shooting Instruction was also included and might not be understood by search engines.